Drucker's Discipline of Innovation

What does innovation mean to you?

Is it a flash of inspiration in the middle of the night or a chance conversation with a colleague? It turns out innovation might be much more deliberate than you think.

In 1985, Peter Drucker wrote an article in the Harvard Business Review called the ‘The Discipline of Innovation’. For many people, when they think of innovation they think of talent, ingenuity and knowledge. However, in this article, Drucker discusses what he believed to be three neglected qualities of innovation – diligence, persistence and commitment. Drucker argues that innovation comes from a ‘conscious, purposeful search for innovation opportunities’ and that there are 7 kinds of opportunities that fuel innovation.

Although these ideas were put on paper 35 years ago – in these unprecedented times of uncertainty and change they may now be more relevant than ever.

This week’s learning spotlight will discuss these seven types of opportunity in more detail. Have a read to find out more. 


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So what does this conscious search for innovation opportunities look like? In times of change and uncertainty – do we actually stop and notice opportunities for innovation as our world is changing?

In your private or professional life - are you experiencing any of these 7 opportunities at the moment? Take a moment to stop and think about any ideas that might be emerging – and how you can turn these ideas into innovative solutions in response.

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