The Six Principles of Persuasion

The learning Spotlights this week are focused on negotiations.

Professor Robert Cialdini is a social psychologist who has spent many years researching the psychology of influence, persuasion and negotiation. Cialdini established six core principles of persuasion.

Read today’s learning spotlight and find out more about these principles, and some suggestions on how to make them work for you.

 

Can you think of a time when you were trying to persuade someone of something? Which of these principles do you remember using? Can you think of ways in which you could use these principles for future negotiations in your life next time you find yourself in a similar situation?

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