Juara has been a publisher for more than 25 years, and is a co-founder of neOOne Associates Sdn Bhd, a human potential solutions provider.

His involvement in the Malaysian National Service Program (MNSP) from 2003 to 2016, as coach, trainer and designer has been the cornerstone of his training experience. This vast experience has enabled him to turn his passion in coaching practice into supporting MNC’s and government agencies to adopt coaching culture for organisational development.

His experience in implementing a coaching culture in organisations includes work with Lafarge Cement, Dutch Lady, SME Bank, Bank Rakyat, BSN, MBO, Selangor Tither Agency and MNSP.

Juara graduated from Lougborough University of Technology, with a Bachelor of Science (Hons.) in Chemical Engineering and obtained his diploma in Ontological Coaching from Newfield Network, USA.

He is a member of International Association of Coaching (IAC) Malaysian Chapter and a life member of the National Writers Association of Malaysia (PENA). He is presently the secretary of Malaysian Association of Facilitators (MAFa).