Unique Retail Offer
In a quest to redefine its retail experience, Nothe Fort embarked on an inspiring venture, partnering with local creative company Caravane Design, to craft a unique range reflecting the Fort’s rich history through the creation of four distinct Nothe Fort mice, each representing a pivotal time period in its evolution.
The programme’s outputs included a suite of six themed mice, along with branded merchandise such as posters, postcards, and fridge magnets. Tangible outcomes encompassed financial benefits, heightened family visits, and an overall shift towards meeting the needs of both visitors and the local community.
Over 800 mouse books were sold in the first 4 weeks of the summer holidays. In addition, cut-out images of the mice were set around the site as photo opportunities to reinforce the brand and have something fun for families to do too.
We interviewed Mary-Anne Edwards, General Manager at Nothe Fort, about her experience with the Steps to Sustainability programme.
Mary-Anne shared her initial scepticism about the programme, expecting conventional training. However, the Steps to Sustainability programme turned out to be an “unexpected pleasure.” The workshops, marked by responsiveness, transparency, and experienced facilitation, engaged Nothe Fort in a journey of learning and development, surpassing their expectations.
Guided by the influence of Steps to Sustainability training, Nothe Fort strategically aligned its retail offering with the visitor experience. The shop doubled takings, and the project has set a sound foundation for income generation in the future.
Mary-Anne reflected that she felt that the staff delivering the workshops and events, and the entire team, were responsive, transparent, tolerant, and very experienced, and this combination made a huge difference to the potential for the outputs and outcomes from the project, and also how engaged she felt with the whole process.
The team’s stand-out moments from the programme were: