The primary objective is to reshape the visitor experience by providing a more immersive, relevant, and context-rich journey. Simultaneously, this initiative seeks to create versatile spaces that can host a myriad of events, ranging from executive dinners to temporary exhibitions, all while generating a substantial secondary income and broadening its audience.
This strategic repositioning also aims to become a focal point for academic research, amplifying the stories behind its diverse collection.
Encouraged to apply by another organisation, at the point of application, the team at the Soldiers of Shropshire Museum felt a bit directionless, so Steps to Sustainability came along a good time to help develop and present a roadmap of the future of the museum.
During a visit with Richard Gough, the museum’s Director, the transformative journey prompted by the Steps to Sustainability programme unfolded.
Attracted initially by the £10,000 grant, the programme’s structured learning exceeded expectations. The project’s timeline experienced adjustments, underscoring the significance of time in achieving comprehensive and thoughtful outcomes. The programme supported this change in timeline, which proved beneficial, and allowed fostering cross-disciplinary exploration. Project funds were redirected from printing strategic plans to strategic events, like the innovative Strategy Lunches.
In addition, their mentor provided fresh perspectives on funding opportunities.
Peer support within the cohort was fundamental to success, exemplified by connections with other museums, which created a rich support network that has extended beyond the programme’s duration.
Overall, the programme has opened new possibilities, preventing the museum from stagnating and laying the groundwork for a more resilient and impactful future.
The team’s stand-out moments from the programme were: